Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising?

Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising?

exam 4 mtkg

12) Advertising account managers are typically responsible for which of the following? B) acting as liaison between the agency and client
Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising? B) the account planner

What is a communication tool that is not paid for by the brand’s company and therefore appears to be objective?

Publicity is not paid for by the brands company. Publicity is a way In which a business, brand, products, or services creates public awareness by using media coverage and other forms of communication. The more people become aware of your business, there is a greater possibility of turning these people into customers.

Which is the most costly mode of communication?

Explanation: Airways are the most expensive means of transport.

What is a method of marketing communication?

Marketing communications includes advertising, promotions, sales, branding, campaigning, and online promotion. The process allows the public to know or understand a brand. With growing technology and techniques, the direct participation of customers is made.

What is the first step of the market segmentation process?

The first step in the segmentation process is to articulate the vision or objectives of the company’s marketing strategy clearly. The segmentation strategy must be consistent with and derived from the firm’s mission and objectives as well as its current situation. A firms strategy can be CHANGED.

What is the basic goal of any positioning strategy?

Positioning is a marketing strategy, also referred to as product positioning, which refers to how a brand wants to be perceived in the mind of customers relative to competing brands. The objective of a positioning strategy is to establish a single defining characteristic of a brand in the mind of the consumer.

Why is media planning a more complicated process today than it was 10 years ago?

Why is media planning a more complicated process today than it was ten years ago? The increasing fragmentation of the audience.

What is the greatest strength of personal selling?

flexibility

What is the most widely used form of outdoor advertising?

Billboards are the most common form of outdoor advertising. They come in various sizes. They range from static to digital, or mobile.

Is a type of outdoor advertising?

While static adverts such as billboards can be an effective way to capitalise on an area of high traffic, the number of people reached is limited to that specific location. This is an effective and popular type of outdoor advertising due to the increased exposure it offers.

What do you think is a good location for an outdoor advertisement?

Commercial and tourist spots, especially those in downtown areas of cities, are prime locations for billboards. You will want to make sure that you get creative and bold with the campaign you choose. There will often be a lot of competing, attention-grabbing advertisements and you want to be the one who gets noticed.

Which of the following is an example of an outdoor promotion?

Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. Outdoor advertising works well for promoting your product in specific geographic areas.

Which of the following is an example of outdoor advertising?

– Examples include billboards, bus and taxi advertising, subway posters, and terminal advertising.

Why is location important for advertising?

Geolocation data allows marketers to: Send consumers advertisements or promotions when they are within a certain distance of the business. Reach out to consumers when they are within a certain distance of competitors’ businesses.

What are the advantages of location?

Five location advantages you should consider are trade access, consumer/market proximity, adjacent business communities, proximity to talent sources and lower costs.

What are the advantages of opening new locations?

  • Increased Media Attention. In most areas, a new store concept is a major event, justifying media attention.
  • Increased Customer Buzz. Along with media attention, opening a store in a new market also generates excitement among customers.
  • Ease of Building Relationships.
  • Potential for Increased Corporate Support.

How does location benefit a business?

Location is the place where a firm decides to site its operations. Location decisions can have a big impact on costs and revenues. Customers – is the location convenient for customers? Those situated in prime locations (such as city centres) are far more expensive to rent than edge-of-town premises.

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